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S2E16

From Waste Heat to City Heat: Data Centers, District Energy & AI | Peter Ott, Danfoss | S2E16

with Peter Ott· Danfoss· 50m

TL;DR

Recovering data-centre waste heat into district heating is a solved engineering problem — large-scale heat pumps and heat exchangers are mature, and liquid-cooled sites make it easier still. What blocks deployment is commercial: who funds the pipe, and who carries the risk when a heat supplier shuts down. Ott argues Europe's real constraints on decarbonised heat are contracts, legislation and a shortage of qualified staff, not technology.

Synopsis
Peter Ott of Danfoss joins The Energy Bridge to work through what it actually takes to put data-centre waste heat into a city's district heating network. His short answer on the engineering is "not difficult at all" — the heat pumps, heat exchangers and near plug-and-play recovery units exist, and the shift to liquid cooling improves the economics. The difficulty sits in the business model: infrastructure cost rises with distance from an existing network, and nobody has settled who pays, or what happens contractually when an industrial heat supplier closes. Ott also explains hydronic balancing and why unbalanced networks force utilities to overproduce heat and fire up gas backup, how load forecasting feeds a hydraulic digital twin, and why he would spend a billion euros on education rather than hardware.

Key metrics

by the numbers · 6
  • 1,000 TWh
    projected global electricity demand from data centres by 2030, per the IEA
  • 3,000 TWh
    excess heat generated across Europe each year — roughly all residential and service-sector heating and hot water
  • 1 MW
    size above which the EU Energy Efficiency Directive requires a data centre to reuse its excess heat where feasible
  • 50%
    share of industrial energy use in Europe that ends up as waste heat, per a study cited by the host
  • 40,000
    population above which a city faces mandatory municipal heat planning
  • 35,000
    openings for electrical engineers and HVAC technicians in Austria and Germany over two years, many unfilled

Topics

8 tags
waste heatdistrict heatingdata centresheat pumpsdigital twinssector couplingenergy efficiency directivehydronic balancing
Stats
Duration
50m
Words
7.8k
Questions
52

Timeline

10 chapters
  1. The arithmetic of the problem

    Data-centre demand heading for 1,000 TWh by 2030 set against roughly 3,000 TWh of excess heat already going to waste in Europe.

  2. What the Energy Efficiency Directive now mandates

    Data centres above 1 MW must use their excess heat where technically and economically feasible.

  3. From technical sales to district heating

    Ott's route into the sector: 15 years in technical sales, metering and IoT at Diehl, then business development and now hydronics sales at Danfoss.

  4. Selling into a sector short of expertise

    Why value-based selling matters when utilities everywhere lack qualified staff and the problems keep getting harder.

  5. Connecting a hyperscale site to an old network

    Wasting 40°C air while heating water to 80°C — and why a large-scale heat pump closes that gap without difficulty.

  6. The actual bottleneck

    Technology is mature and waiting; what stalls projects is the business model and the division of responsibility.

  7. Hydronic balancing, via a garden hose

    Poke holes in a hose and the far end barely trickles — the analogy for why networks are overloaded to serve the last radiator.

  8. Load forecasts and the hydraulic digital twin

    An AI load forecast checked against a hydraulic model, giving temperature, flow and pressure guidance plus an optimised production plan.

  9. Lessons for CEE networks

    Why Ott will not rank cities, what Vienna and Denmark demonstrate, and where he sees leapfrogging straight to fourth-generation heating.

  10. Quick-fire round

    The most underrated technology, a hedged verdict on waste heat by 2035, and a billion euros spent on education.

Key insights

5 takeaways
  • 01

    The barrier to data-centre heat recovery is contractual, not technical

    Ott's direct answer on connecting a hyperscale data centre to an old district heating network is that it is not difficult at all: heat pumps lift the temperature, heat exchangers do the transfer, and Danfoss ships near plug-and-play recovery units. What is unresolved is who funds the pipe and what contractual guarantees cover the day a major heat supplier shuts down.

  • 02

    Unbalanced networks are what force fossil backup back on

    To get enough heat to the last radiator, an unbalanced network has to run higher flow rates and temperatures, raising pumping electricity and returning unused energy. The more heat a utility must produce, the likelier it is to fire the backup gas boiler on the coldest days even when production is largely decarbonised.

  • 03

    AI load forecasting is only usable when physics checks it

    Danfoss builds a five-minute-granularity demand forecast from historic consumption and precise weather data, then runs it against a hydraulic digital twin. Ott's framing is that AI and physics have to be brought into balance — the twin supplies the pressure, temperature and flow constraints the forecast alone cannot see.

  • 04

    Waste heat is an energy-security argument, not only a climate one

    Ott calls surplus heat from industry, data centres and even supermarkets the biggest untapped potential in Europe. Reusing energy already inside the system reduces imported fossil fuel, which the conversation ties directly to European energy independence as well as affordable heating.

  • 05

    Staffing and legislation outrank hardware as roadblocks

    The two objections Ott meets most often when pitching digitalisation are legislation and a lack of qualified people. His example is concrete: a connection plan is worthless if a rule permits opening a given street only once every five years.

Pull quotes

6 quotes
  • You need to know why the CEO of your target customer cannot sleep at night.
    Peter Ott
  • The technology around is mature and just waiting to be implemented, basically.
    Peter Ott
  • It's the biggest untapped potential that that we have in Europe.
    Peter Ott
  • The optimist in me wants to say true. The realist in me will say false.
    Peter Ott
  • You're only allowed to open the street once every 5 years.
    Peter Ott
  • And ideally sales people need to stop talking a bit and start listening more.
    Peter Ott
Transcript1391 cuesClick a timestamp to jump
  1. [music]
  2. >> Welcome to a new episode here in the
  3. energy bridge. Today we have the
  4. pleasure to have Peter Ott from Danfoss.
  5. And we are going to explore how to use
  6. waste heat from data centers into
  7. district heating. So it's a
  8. super interesting topic. We have had
  9. some data center experts, district
  10. heating expert, and now you are
  11. preaching both topics, so it's great.
  12. >> And you guys are called the energy
  13. bridge.
  14. >> Yeah, exactly.
  15. That's the idea. So just to have a bit
  16. of context, according the International
  17. Energy Agency, the global electricity
  18. demand for data center will reach 1,000
  19. terawatt hours by 2030.
  20. But at the same time, the excess heat
  21. generated across Europe is estimated
  22. almost
  23. 3,000 terawatt hours.
  24. Which is
  25. the same amount to supply all the
  26. uh residential and service sector
  27. heating and for hot water. So that's
  28. huge. Also in the regulatory side, the
  29. European Energy Efficiency Directive
  30. now mandates that data centers that are
  31. bigger than 1 MW, they must utilize
  32. their excess heat
  33. um where is technically and economically
  34. feasible.
  35. So the question for this episode is now
  36. that we are using this boom of AI, that
  37. means boom of data centers,
  38. can we use the waste heat to decarbonize
  39. our cities?
  40. So now we're going to explore. Peter,
  41. thank you for coming, and let's dive in.
  42. >> Yes, thank you very much for the
  43. invitation. Very happy to be here.
  44. >> Thank you very much.
  45. When we dive into the main topic, before
  46. that, please tell us about yourself,
  47. where where you grew up, what did you
  48. study, and how had been your journey so
  49. far? How come you started recovering
  50. waste from waste heat from the data
  51. center and from other places?
  52. >> That has been quite a ride, actually. Uh
  53. Uh so, I grew up not very far from here.
  54. Like 20 km outside of Vienna.
  55. A town called Gänserndorf. That's where
  56. I grew up. That's where I still live
  57. after 44, almost 45 years.
  58. Um and how did I end up in that sector?
  59. Uh originally, I had a
  60. much more commercial background.
  61. And after first few jobs, I actually
  62. landed in a in a smaller company for
  63. technical sales
  64. called V-Tech Power. And we were selling
  65. electrotechnical components to the
  66. industry.
  67. From automotive industry to medical, to
  68. the power sector, to the defense sector,
  69. in a in a very wide geographical area,
  70. like from
  71. Austria to Russia and everything in
  72. between. So, that was my very early
  73. start, uh already very technical,
  74. despite having a commercial background.
  75. So, it was a bit little bit of a tough
  76. jump into a cold water.
  77. >> Yeah, sure. So, everything in English or
  78. you speak another language from the
  79. region?
  80. >> Let me say I can in many countries order
  81. a beer.
  82. >> [laughter]
  83. >> Very Austrian.
  84. >> Yes. That's the first thing you learn.
  85. Several sentences in in other languages,
  86. but not fluent. Uh and I did that
  87. actually for almost 15 years.
  88. Uh and at at one point, I started to
  89. decide so, I gained a lot of technical
  90. knowledge over that time. And at one
  91. point, I thought I want to pick that
  92. actually up with the theoretical
  93. knowledge with the academic background
  94. and started to study in the evening, so
  95. after work.
  96. Uh and I visited the University of
  97. Applied Sciences here in here in Vienna.
  98. And they had a study called uh
  99. technical sales management, which I
  100. thought, "Okay,
  101. this is it. [clears throat] This is Mhm.
  102. Where you get uh equally the technical
  103. background, but also can build up your
  104. expertise on the sales management part.
  105. Mhm. And uh while I was into that, uh I
  106. decided, "Okay,
  107. let's not stop with the bachelor's. Uh
  108. let's put the master's on top." And then
  109. I did
  110. uh a master's in engineering on top of
  111. that. Uh and also a master's in sales
  112. management.
  113. >> Yeah. Your Your master's Your master's
  114. [clears throat] thesis was about digital
  115. transformation for utilities using IoT.
  116. There you got the
  117. IoT things and digitalization,
  118. measurement.
  119. >> Exactly. But so
  120. why did I end up there? So a little bit
  121. before I actually after 15 years of
  122. working in this technical sales, I
  123. actually switched the company and went
  124. to the German Diehl Group. Mhm.
  125. Where I was in Diehl Metering and
  126. responsible for the portfolio management
  127. in in
  128. uh the biggest part of the European
  129. region for water meters, heat meters,
  130. gas meters, but also the IoT
  131. connectivity portfolio and the software
  132. on top of it. And that actually gave me
  133. a real real good insights and deep dive
  134. and uh actually sparked my curiosity
  135. uh to the topic. And that's why I also
  136. did the master's thesis then.
  137. Uh
  138. actually completely related to the
  139. topic.
  140. >> And you also said something about
  141. value-based selling. What
  142. >> Exactly. And that's what That was for me
  143. the the natural next step uh because
  144. it's such a complex topic. And if you
  145. look at the uh
  146. energy sector, if you look at energy
  147. utilities that have been most of the
  148. times uh in the last decades
  149. had a monopoly situation, very stable uh
  150. business models. Centralized. One single
  151. source of fossil based. And all of a
  152. sudden the the whole all of the
  153. processes that the business model all of
  154. that drastically changing basically
  155. overnight. This needs a different
  156. approach to bring not only components in
  157. into a market, not only selling for
  158. example valves or heat meters to this
  159. kind of utilities, but there is a
  160. certain aspect that is special in these
  161. critical times. You
  162. need not only suppliers. You actually
  163. need partners. You need trusted advisors
  164. that can help you also through this
  165. transformation process.
  166. >> I mean, good. Welcome.
  167. Yeah, no. It It It's
  168. Actually, we had the this question since
  169. you are
  170. a technical [clears throat] expert in
  171. and and a salesman, how critical is to
  172. have a good sales strategy to convince
  173. these conservative stakeholders like a
  174. municipality or a utility?
  175. How do you address it?
  176. >> Um for me that's actually the key
  177. because one of the big challenges if you
  178. look at the specific factor, if you look
  179. at utilities, if you look at the energy
  180. sector as such, the one thing and
  181. independent in which country you look
  182. at, the one thing that most of the those
  183. companies have in common is actually a
  184. lack of qualified staff. There are less
  185. and less people with the right expertise
  186. and at the same time
  187. the environment gets more complex, the
  188. problems get more challenging day over
  189. day, [clears throat] night over night.
  190. Which is why also from a supplier point
  191. of view, you need to adapt, you need to
  192. change your business model. And the the
  193. very core of value-based selling is you
  194. need to start at the point of
  195. understanding the business model of your
  196. customer.
  197. >> Mhm.
  198. >> You need to know why the CEO of your
  199. target customer cannot sleep at night.
  200. What's the one problem why he's waking
  201. up at 2:00 a.m. in the morning sweating?
  202. >> Yeah.
  203. >> [laughter]
  204. >> Okay.
  205. That's what you need to know because
  206. that's his problem and then you can
  207. build
  208. your solution around it to solve exactly
  209. that problem.
  210. >> Interesting. And also um
  211. before then you started working for at
  212. Danfoss tell us about your role at
  213. Danfoss at will and you mentioned you
  214. worked at Diehl Metering and you worked
  215. across CEE region. We hear a lot about
  216. data being the
  217. the new oil but in district heating gas
  218. is the the king.
  219. So they is data the new gas?
  220. What about how did your years of smart
  221. metering and IoT is shaping your your
  222. work at Danfoss now? Please tell us
  223. about your role at Danfoss at
  224. >> Let's let's start with data is the new
  225. gas. Well data is the new
  226. electricity, data is the new gold dust
  227. that we have. What really shaped my mind
  228. working in Diehl, working with
  229. data based business model in the energy
  230. sector is really recognizing
  231. that
  232. data may be the new gas but you need to
  233. utilize it. So it all it all boils down
  234. to
  235. not having just the next data cemetery
  236. somewhere but what is the actual
  237. information you can get out of this data
  238. and how to utilize it to actually
  239. optimize what it is that you are doing.
  240. This also narrowed down that at this at
  241. the same time of course you all
  242. you also recognize other companies on
  243. the market and I knew Danfoss already
  244. because deal and Danfoss both work in uh
  245. with the district heating sector. At
  246. this time a position opened up at
  247. Danfoss which
  248. and our
  249. I always since ever since I got to know
  250. Danfoss I admired them
  251. uh for the vision that they are
  252. promoting. So, I had to utilize this
  253. opportunity to join Danfoss
  254. and uh started to work as
  255. in business development for the district
  256. heating sector for the DACH regions of
  257. Germany, Austria, Switzerland.
  258. Uh basically then took over some
  259. additional markets and actually in South
  260. Europe like France, like Italy, like
  261. Spain. Then took over the business
  262. development team for our digital
  263. solutions for the Leanheat software
  264. suite which is an
  265. end-to-end software suite for basically
  266. the heating sector from
  267. heat production to heat consumption in
  268. the building.
  269. And uh as you said initially just
  270. recently a few weeks ago I actually
  271. changed position in the company.
  272. Uh I moved back to where my roots are
  273. which is in sales and I took over the
  274. sales uh team for the DACH region so
  275. Germany, Austria, Switzerland for our
  276. hydronics uh division
  277. which is everything heating related.
  278. >> All right. We We We're going to come
  279. back with the
  280. uh this concept. Going back to the like
  281. the elephant in the room, the AI and
  282. data center because AI is
  283. eating the grid.
  284. But at the same time data centers are
  285. bleeding
  286. with heat uh wait waste heat.
  287. Um
  288. and we are wasting like 40° air from
  289. data centers
  290. and at the same time we are heating up
  291. water until up to 80
  292. degrees to to supply
  293. uh water hot water demand. How difficult
  294. is uh, physically and digitally to
  295. connect the big big data center, like
  296. hyperscale data centers,
  297. um, into the old district heating
  298. systems?
  299. How How difficult it is?
  300. >> The The short answer is not difficult
  301. [clears throat] at all.
  302. >> Mhm.
  303. >> The technology is there.
  304. >> Yeah.
  305. >> Yeah. You uh,
  306. if you have a if you utilize a
  307. large-scale heat pump, you can boost the
  308. temperature of the the wasted
  309. temperature that you get up to a certain
  310. level that is really enough to heat a
  311. certain district.
  312. >> From air, from hot air to get hot water,
  313. is possible?
  314. >> That That is possible, but uh, it's of
  315. course even uh, even more efficient, and
  316. this is where we see the data centers
  317. uh,
  318. are going
  319. uh,
  320. in a liquid-based cooling, and then it's
  321. even more.
  322. >> Just by curiosity, if
  323. if it's possible to use the same
  324. technology to recover heat from data
  325. centers to be used to recover waste heat
  326. from hydrolyzers?
  327. >> And I said, in in theory, yes. Uh, we
  328. may we may need to replace one of the
  329. other component or adapt a little bit,
  330. but in in in general, this is absolutely
  331. possible.
  332. >> And the key
  333. component is heat exchanger. That's the
  334. very mature technology and
  335. then that's what you
  336. >> Yeah, the heat exchanger is what is is
  337. one of the core components in in in such
  338. a solution, but especially, for example,
  339. for the data centers, we've built
  340. complete uh, heat recovery units
  341. that uh, now some colleagues might kill
  342. me for that, but I like to still like to
  343. call it that. They're almost
  344. plug-and-play solutions.
  345. On the digital part,
  346. if you
  347. have certain
  348. if you meet certain requirements, and
  349. one of them is has your network
  350. a certain digital maturity already.
  351. Uh and I mean, if not, I just happen to
  352. know a company that can help you getting
  353. there. If you don't have a certain
  354. software solution around that that is
  355. able to manage that, then it's not
  356. difficult at all. The complexity, and I
  357. think that's one of the big topics why
  358. we are not accelerating as much as we
  359. could,
  360. is
  361. the business model around it and the
  362. respons- clarification of the
  363. responsibilities around it. Who pays for
  364. what?
  365. >> Mhm.
  366. >> Uh what happens if, for example, uh and
  367. this is independent if it's a data
  368. center, if it's an industry, if as long
  369. as surplus heat is being used, it starts
  370. to be a main source for the for the
  371. heating grid. What happens if an
  372. industrial company that is supplying a
  373. major part of the of the of the heat to
  374. the heat grid,
  375. >> Mhm.
  376. >> if this
  377. uh decide that tomorrow they will close
  378. down.
  379. >> Mhm.
  380. >> How to replace it? Who pays for that?
  381. What are the contractual uh guarantees?
  382. >> Mhm.
  383. >> What are the obligations?
  384. >> Uh I I it's you just touched upon it and
  385. we also have the question that we wanted
  386. to ask around that now
  387. uh with EU, there's a directive that
  388. it's that kind of mandates, right? Like
  389. essentially mandate that waste heat
  390. recovery
  391. uh from large data centers. Uh
  392. >> [clears throat]
  393. >> we want and but and then who pays for
  394. the infrastructure is exactly the
  395. question that you're also asking. And
  396. and then
  397. what is the bottleneck then? Like is it
  398. the heat pump technology or or or the
  399. business model between the tech giant or
  400. people who
  401. >> From From my observation, it's it's
  402. really down to the to the business model
  403. and to the to the contracts. The
  404. technology around is there. The
  405. technology around is mature and uh
  406. just waiting to be implemented,
  407. basically.
  408. >> Now that you mentioned your new role,
  409. that you're you are uh seeing now
  410. hydronics,
  411. so if you could explain what it is
  412. first, and then go deeper.
  413. >> Yeah. So, uh the hydronics division in
  414. Danfoss is summarized covering
  415. everything that is
  416. heating related. Or, let me even uh
  417. reshape that a little bit.
  418. Everything related to water-based
  419. heating, yeah? And we do basically from
  420. a radiator thermostat over
  421. pressure-independent control valves to
  422. controllers, substations, up to these
  423. heat recovery units and optimization
  424. software on top of that, and everything
  425. in between.
  426. >> So, it's the solution for data centers
  427. with liquid cooling.
  428. >> Yes.
  429. >> Uh and for other solution, which uh
  430. other business case Well, you have
  431. >> As as long as there is a water-based
  432. heating
  433. >> Mhm.
  434. >> attached to that, we can find a
  435. solution.
  436. >> Okay. Just to let you know, because this
  437. is a super interesting topic, the
  438. thermodynamics laws say that energy is
  439. not destroyed, it's uh just transformed.
  440. We are
  441. flirting with the idea of making a
  442. research
  443. about uh
  444. circular energy, like how to make
  445. the whole energy system more circular.
  446. And heat waste
  447. uh it's a major part, because
  448. I think that I saw one study that it's
  449. like 50% of the all energy
  450. used in the industry in Europe, 50% is
  451. heat waste, after all.
  452. So, it's not recovered. This is a huge
  453. numbers that we are just
  454. >> Yes, it's it's the biggest untapped
  455. potential that that we have in Europe.
  456. >> Yeah. So, and it's in the current
  457. uh situation, I mean, we are in March
  458. 26th,
  459. everything that is happening in in
  460. Middle East uh
  461. and all the topics around energy
  462. security, energy independence and we are
  463. going to see in the next in the
  464. following months how everything evolves,
  465. but how to increase the
  466. energy independence in Europe, it could
  467. be also to foster more this kind of
  468. solutions of
  469. using the same energy that is around the
  470. system and not getting more fossil fuels
  471. from outside.
  472. >> That's that's exactly
  473. that's exactly
  474. the plan. The waste heat from industry,
  475. from data centers, even from
  476. supermarkets. As I said earlier, it's
  477. the biggest untapped potential that we
  478. have and one of the very big levers that
  479. we have to actually decarbonize heating
  480. system
  481. reducing or even ending the dependency
  482. on the on the fossil fuels. Doing so
  483. also enabling affordable living,
  484. affordable heating.
  485. >> So this is the the the whole thing is I
  486. don't know hydronic balancing.
  487. >> Yes.
  488. >> [laughter]
  489. >> But what essentially if you had to like
  490. uh
  491. >> If I have to explain what what what what
  492. hydronic balancing is.
  493. Um
  494. Imagine you have a water hose.
  495. Standard regular water hose you you're
  496. watering your garden with.
  497. >> Mhm.
  498. >> And now imagine that every 20 cm in this
  499. water hose you poke a hole.
  500. >> Okay.
  501. >> And then you turn on the tap water.
  502. What happens?
  503. In the first hole uh hole in the hose,
  504. that's the closest to the tap water you
  505. will have a big fountain of water.
  506. >> Mhm.
  507. >> Okay.
  508. >> In the second hole the fountain is a
  509. little bit smaller and a little bit
  510. smaller. And at the very last hole only
  511. a few
  512. uh drops of water start trickling out.
  513. And now
  514. imagine that at this very last hole in
  515. the
  516. in the hose you need a certain amount of
  517. water with a certain pressure and a
  518. certain flow. So, you turn up the tap
  519. water even more even more until you
  520. you get the desired amount of water out
  521. of this last hole. What happens on the
  522. previous holes? You overflow all of them
  523. continuously.
  524. Hydronic balancing is tackling that uh
  525. and making sure that you get the same
  526. flow rate, the same pressure levels on
  527. each of those holes.
  528. So, that you don't have to overshoot on
  529. all of the others just to get the last
  530. one.
  531. >> So, depending on the demand of the
  532. previous holes, how much pressure you
  533. >> Exactly. And now now imagine one of
  534. these uh multi-family houses right in
  535. right in front of us. And now we have a
  536. uh either a district heating substation
  537. or a boiler or whatever you have it in
  538. the basement.
  539. And now in uh use that example with the
  540. water hose and imagine the last hole in
  541. the water hose is the last flat at the
  542. very top, the last radiator.
  543. >> Mhm.
  544. >> In an ambulance network, you have to
  545. overload basically the the full network
  546. uh the full heating system so that the
  547. last radiator gets uh gets enough heat.
  548. And that's why it's important. And now
  549. utilize the example from this one
  550. multi-family house and scale it up
  551. through the whole city.
  552. >> Very well explained. I can see it.
  553. >> And in in the electrical side is like
  554. long lines
  555. >> Yes, it
  556. >> you lost
  557. >> You you it's a
  558. >> voltage
  559. >> Exactly.
  560. >> with the current.
  561. >> Exactly.
  562. >> Just to
  563. understand the importance of it as well
  564. uh when when the heat is kind of
  565. traveling, so how much are the losses
  566. and and why this is so much more
  567. important as you said. I mean, you
  568. explained about the whole city, but
  569. what's the importance because
  570. when we say things are get for
  571. electricity, there's a lot of AI
  572. enablement that is happening, but what
  573. what's on this
  574. uh stage for heating? What is
  575. >> If if you if you take it for a district
  576. network, for example,
  577. uh the thing you have to do is to you
  578. have to produce more heat.
  579. And you you have to push this heat in
  580. You have to distribute that energy with
  581. higher flow rates. That means you have
  582. increased pumping costs. You need more
  583. much more electricity for the pumps
  584. pushing the the hot water through the
  585. network.
  586. In in both directions because you also
  587. create a
  588. situations where you have too much
  589. energy on a
  590. distributed on a lot
  591. of places. They can't be transferred
  592. to the secondary side. So,
  593. too much energy is actually being
  594. already then being also returned back,
  595. which again increases pumping costs,
  596. increases the electricity that you that
  597. you need for the pumps.
  598. And the more energy you have to produce,
  599. the more you come into a situation where
  600. you actually have to rely back to fossil
  601. fuels because even if you have
  602. decarbonized your heat production
  603. set up to a certain
  604. level already. Specifically in the very
  605. cold days, the coldest day of
  606. of the season, then you may still have
  607. to fire up the
  608. backup gas boiler in order to
  609. actually
  610. >> [clears throat]
  611. >> supply the network.
  612. >> And you previously worked with a lot of
  613. digital solution. I was just reading.
  614. So, with digital twin for cities
  615. district heating network, how exactly
  616. that works and how can you use it to
  617. lower the peak demand? Let's say it's
  618. freezing in Vienna and it's a freezing
  619. still freezing in March, but yeah.
  620. >> Let's take Let's take a day like today
  621. or even one of the colder ones like in
  622. January. How can you reduce
  623. the temperature and the heat losses on
  624. the coldest day of the season?
  625. Basically, everything starts with a load
  626. forecast.
  627. >> Mhm.
  628. >> If you want to optimize, if you want to
  629. reduce, you need to know the actual uh
  630. heat demand in your network. And this is
  631. This is something we can do, and this is
  632. the basis basically for every
  633. optimization approach.
  634. Uh
  635. >> With a digital twin.
  636. >> We can do that heat demand we can do
  637. actually
  638. without the digital twin as well. We can
  639. do that before. Uh
  640. >> Okay.
  641. >> Simply based on uh
  642. historic consumption data.
  643. >> Okay.
  644. >> And a very good weather forecast.
  645. >> Mhm.
  646. >> So, here it it's not enough if you watch
  647. the news at night and look how is the
  648. weather going to be tomorrow, and then
  649. you
  650. pinpoint what might be
  651. >> Yeah, okay.
  652. >> the demand be, but you really need a
  653. very precise uh
  654. >> And just in that note, how do you work
  655. with
  656. uh GDPR in that case? Because it's
  657. personal data with heat consumption is
  658. it's similar with electricity that is
  659. this
  660. >> Of course.
  661. >> discussion. How do you address it?
  662. >> Uh We address it in in that case that we
  663. have actually set up uh
  664. a system that is completely
  665. GDPR-compliant. This is also something
  666. that we actually offering to our
  667. customers that do not want to
  668. uh
  669. It's one of these additional
  670. complexities I mentioned that this was
  671. not a topic 20 years ago.
  672. >> Mhm.
  673. >> Uh but uh it's
  674. uh personal consumption data. This is a
  675. super GDPR-reliant. This is uh
  676. uh
  677. This is relevant for NIS 2 for
  678. cybersecurity, and and this is a service
  679. that we provide that we uh can actually
  680. manage the data in a secure and
  681. GDPR-compliant way. We can build the
  682. load forecast based on that. Then we can
  683. do basically two things uh with that
  684. load forecast. With that knowledge down
  685. to a very granular level uh
  686. And granular means that um we get a
  687. 5-minute plan of the changes in demand
  688. for the next few days.
  689. >> About these solutions though, uh done
  690. for being a is a is a huge company and
  691. you have traditional solutions.
  692. Are you kind of uh
  693. because you also produce and it's
  694. essentially you have digital solutions
  695. and hardware solutions. So,
  696. >> Exactly.
  697. >> And how are you competing in the market
  698. for the digital solutions?
  699. >> Let me get to that. Just a just in a
  700. moment, but then
  701. let's let's briefly get back to this
  702. digital twin uh okay. Stuff so what what
  703. is it that we then do?
  704. Uh if you have that load forecast,
  705. you can feed that load forecast in the
  706. digital twin of the network. And uh the
  707. digi- because the load forecast is an
  708. AI-based solution.
  709. >> Mhm.
  710. >> And then you need to balance that check
  711. that against a hydraulic model. So, you
  712. need to basically bring AI and physics
  713. into balance.
  714. And the digital twin simulates the
  715. hydraulic constraints that network. How
  716. balanced is it? What Where are the
  717. bottlenecks? What kind of pressure
  718. levels?
  719. >> Pressure, temperature.
  720. >> Exactly.
  721. >> Yeah.
  722. >> A digital twin gives you
  723. actually exactly that. It gives you
  724. real-time insight on every point in the
  725. network. You you have immediate overview
  726. about the hydraulic conditions, about
  727. temperature, flow, and pressure levels.
  728. >> Mhm.
  729. >> And the
  730. feeding the load forecast into a digital
  731. twin, you can simulate in the future.
  732. And then you can pinpoint exactly,
  733. knowing the demand, knowing the
  734. hydraulic constraints, you get an
  735. optimized plan what kind of temperature
  736. levels, flow levels do I need to feed
  737. into the network to actually
  738. uh meet the target demand of heat on the
  739. consumers.
  740. >> Mhm.
  741. >> So, you can historically you a utility
  742. would typically
  743. go on the safe side,
  744. produce more heat,
  745. feed higher temperature in the network
  746. because the worst thing that can happen
  747. is
  748. a customer would call and complain that
  749. it's cold.
  750. >> And that should never happen.
  751. >> Yeah.
  752. >> So, rather be on the safe side.
  753. So, this is what
  754. what you can actually immediately do
  755. with a digital twin and the load
  756. forecast,
  757. know the exact temperature level that
  758. you need to provide. Second thing that
  759. we can do with the digital twin with our
  760. solution is
  761. then actually make an optimized
  762. production plan
  763. >> Mhm.
  764. >> out of that. So, we we tackled that
  765. earlier. Historically, you had one
  766. single source of production, mostly
  767. fossil
  768. >> Yeah.
  769. >> fuel based, and now you have a
  770. decentralized decarbonized setup. You
  771. have renewables, you have waste heat.
  772. You have
  773. >> Many sources.
  774. >> biomass, many sources.
  775. And the digital twin can also give you
  776. an optimized production plan. Not only
  777. what kind of temperature levels do you
  778. do you need to to supply, but how to
  779. produce uh
  780. >> Mhm.
  781. >> the energy in the most economical
  782. way
  783. that's possible for you.
  784. >> So, to orchestrate all this chaos, you
  785. are using digital twins,
  786. but also the IoT part, you can also
  787. operate remotely heat pumps or some uh
  788. kind of pumps to increase pressure or is
  789. all automatized like
  790. >> It It can be all automatized, yes. So,
  791. you
  792. typically you have certain levels of
  793. automatization you go through. Uh I have
  794. yet to
  795. to see the company that would go from
  796. 100% manual to 100% automatized.
  797. Typically, you go through phases. Yeah.
  798. It's a It's a transition phase. But it
  799. of course helps us that the physical
  800. components in the network from
  801. controllers to the remote controllable
  802. control valves, that this is actually
  803. what our company based on. We've been
  804. producing valves for over 90 years. So,
  805. we know exactly how these components
  806. behave and how to control it.
  807. >> And just
  808. because now energy security is a big
  809. topic.
  810. Now, just thinking out loud that would
  811. it work the system with no internet, for
  812. example, to orchestrate all these chaos
  813. in district heating?
  814. >> To a certain extent.
  815. You of course also need to set it up in
  816. in such a way.
  817. Again, for for two angles you you would
  818. need to consider.
  819. Uh at one point, if you reach a certain
  820. level of digital maturity, all things
  821. are connected to the internet.
  822. >> Exactly.
  823. >> If the internet breaks down,
  824. parts of that are not connected
  825. anymore.
  826. >> Mhm.
  827. >> That doesn't mean that the whole system
  828. is stop
  829. stops stops working. It It just means it
  830. continues working on you know, uh blind.
  831. On the last setup.
  832. >> Mhm.
  833. >> That that it had on the on the last
  834. command.
  835. >> Okay.
  836. And getting back, Peter, to
  837. you said Danfoss has been
  838. manufacturing world for 90 years and for
  839. for a hardware company to have digital
  840. to anything the digital solution.
  841. How's the market look like because are
  842. there
  843. it it helped you that you have a lot of
  844. knowledge for
  845. uh
  846. like for decades of creating such
  847. systems and now also with the digital
  848. solution you are able to uh reach out to
  849. the clients better as you said
  850. value-based selling as well.
  851. >> That's that's that's how it how it comes
  852. together. As as I mentioned initially,
  853. if if you want to be a stronger partner
  854. for your customers,
  855. if
  856. you take the concept of value-based
  857. selling that you actually want to solve
  858. the critical customer problems and
  859. build solutions around it.
  860. Uh adding the digital layer, the digital
  861. umbrella over our portfolio was the only
  862. logical step.
  863. >> Mhm.
  864. Yeah, and also the energy management
  865. system, but also IoT to operate
  866. remotely. So, it's all together.
  867. >> It It needs to go hand in hand. It
  868. doesn't make sense to to just
  869. cherry-pick.
  870. >> Yeah. And do you offer only the digital
  871. solution as well, or it goes hand in
  872. hand?
  873. >> We offer whatever solves the customer
  874. problem.
  875. Sometimes that is an
  876. a very complex solution setup of
  877. software, service,
  878. IoT connectivity, components, full
  879. systems.
  880. Sometimes it's a single wealth.
  881. Sometimes it's a standalone software.
  882. Whatever solves the customer problem is
  883. what is is what we're offering.
  884. >> Okay. And now taking advantage of your
  885. knowledge in the region, Central and
  886. Eastern Europe, what would you say that
  887. is a learning that
  888. big cities as Warsaw or
  889. um you know, Budapest could be.
  890. Which lesson
  891. this
  892. um big cities could take from Vienna to
  893. accelerate this use of
  894. um waste heat and to use district
  895. heating?
  896. >> Overall, it's a it's a tricky question
  897. to answer because uh
  898. knowing most of this networks and how
  899. extremely different they are to each
  900. other.
  901. Uh specifically this kind of old
  902. networks that have been historically
  903. grown
  904. over the years. The complexity is is uh
  905. let me say similar, but different.
  906. >> Okay. But what lesson
  907. >> But the lessons learned
  908. I
  909. without pinpointing it to to any city
  910. because
  911. also in in the cities you mentioned, I
  912. see really good progress currently.
  913. But
  914. if
  915. we would bring one city network
  916. management
  917. to for example, Vienna or to Denmark
  918. where also
  919. the district heating networks are very
  920. advanced to the to the biggest part.
  921. And when we talk about utilization of
  922. wasted, I think the one lesson learned
  923. is that seeing is believing.
  924. And you can see it's possible.
  925. Utilizing the wasted is possible. The
  926. solutions are there. You can
  927. move forward and do it.
  928. >> Yeah, this is one of our thesis in the
  929. new bridges
  930. that is not anymore a technological
  931. issue. I mean, all the solutions are
  932. there. Now it's more political
  933. willingness or social awareness, social
  934. participation as well. It's a We're in a
  935. new era in the transition.
  936. >> absolutely.
  937. >> Yeah, and also just going back to the
  938. utilities in in this region like in the
  939. in the central and eastern European
  940. they're kind of skipping the analog
  941. phase. It's like how in India we didn't
  942. need the landline. We just everyone
  943. jumped on the mobile phone.
  944. >> So, leapfrogging.
  945. >> Leapfrogging. Yeah, pretty much. So,
  946. what do you think like they will just
  947. straight away jump to the IoT AI-enabled
  948. services in the
  949. the heating part as well or
  950. >> Yeah, so so typically we we we we look
  951. at at district heating networks in in
  952. generations. Like first, second, third,
  953. fourth generation of district heating.
  954. With uh
  955. and what what we see currently is some
  956. networks
  957. have been going step by step through
  958. every generation.
  959. And
  960. in some markets we actually start to see
  961. this kind of leapfrogging that they
  962. start to develop from the second
  963. right into the fourth generation.
  964. >> And could you give us names like which
  965. country would you
  966. >> I'd rather not.
  967. >> Okay, but it's advancing. I mean to keep
  968. an eye in the region that it's
  969. leapfrogging and okay.
  970. >> Yeah, nice. So we have reached the quick
  971. fire round or do you have another
  972. question?
  973. >> I just have one more question before
  974. I mean in terms of
  975. you're you're working for a company from
  976. from Austria.
  977. >> Yes.
  978. >> And which are the regions are you are
  979. you looking at the entire Europe or
  980. >> Uh so right now in my new role
  981. I've refocused on Austria, Germany and
  982. Switzerland. In my previous role I was
  983. I was leading the the the team that had
  984. the global responsibility with the focus
  985. markets in
  986. in Europe.
  987. >> Yeah, and I was coming to that because
  988. is it because of the complexity of the
  989. whole heating system
  990. that you need more focus within a region
  991. and then within one region the system is
  992. complex and it needs
  993. uh
  994. >> You you you need
  995. dedicated teams in in each of the
  996. regions. It's
  997. it comes down
  998. to a certain level of complexity. While
  999. the the overall physics and so on of
  1000. course
  1001. are always the same and up to a certain
  1002. level, you know, the the systems are the
  1003. same.
  1004. What's different is the environment
  1005. around that. Coming from
  1006. local legislation for example
  1007. uh up to how is
  1008. a utility or a network operator
  1009. organized.
  1010. Uh in some countries you have much more
  1011. public owned utilities and others it's
  1012. private contractors operating the
  1013. networks.
  1014. Uh it's there's just so much
  1015. local individuality that needs to be
  1016. tackled.
  1017. >> I I know we are getting to the last leg
  1018. of the interview, but I I just have
  1019. a lot of curious questions that that's
  1020. kind of
  1021. got left. So, I want to ask them all
  1022. before we
  1023. So, about
  1024. >> Today's opportunities.
  1025. >> Today the opportunities as well. So,
  1026. about just getting back to the data
  1027. center topic. So,
  1028. especially in data centers and as we
  1029. heard in our with this advisory group
  1030. interview as well that
  1031. it needs to be built where
  1032. where you have the the power. Where I
  1033. mean, essentially they they would like
  1034. it to be built close to a bigger power
  1035. stations or where the bigger energy
  1036. storage facility being How how essential
  1037. you think that it will be going forward
  1038. forward to also bring the heating
  1039. infrastructure there? Or is it already
  1040. in the discussion that let's build So,
  1041. right now we are thinking more from the
  1042. data center's perspective where it needs
  1043. to be built, but more from making a
  1044. business case it has to be also built
  1045. let's say for a hospital which
  1046. [clears throat] requires a heating and
  1047. you create a data center just over there
  1048. and the heating could be used just over
  1049. there. So, like the smaller ones or the
  1050. hyperscale ones and what's your view on
  1051. that?
  1052. >> Um
  1053. my my observation is
  1054. that it is being considered in the
  1055. initial planning phase.
  1056. Specifically with European Union
  1057. legislation moving forward making it
  1058. also mandatory because that comes then
  1059. of course with certain infrastructure
  1060. investment costs. The farther you are
  1061. away from an existing district heating
  1062. networks, the larger the pipe you need
  1063. to lay into to ground and
  1064. um that's a lot of money to consider.
  1065. >> Mhm.
  1066. >> But, we also, at least from my
  1067. observational point of view, it's kind
  1068. of in a transitioning phase right now.
  1069. At one,
  1070. at which point this starts to get the
  1071. relevant point of discussion.
  1072. >> Mhm. Mhm.
  1073. >> And it's going back to the Sorry, uh,
  1074. the business case question,
  1075. uh, because it's like the same It goes
  1076. back to the business case. Everyone
  1077. should have a business to use feel that
  1078. all these stakeholders need to come
  1079. together as well to
  1080. >> This is mandatory. Any kind of uh,
  1081. projects that are uh, across sectors.
  1082. >> Mhm.
  1083. >> Uh, so if we utilize this phrase of
  1084. sector coupling, that is typically much
  1085. more when we talk about power to heat,
  1086. or so but
  1087. also data centers to district heating is
  1088. a sector coupling topic
  1089. at the end of the end. This is
  1090. and it it really requires that uh,
  1091. stakeholders from all involved parties
  1092. sit down
  1093. >> Mhm.
  1094. >> and align this.
  1095. >> Yeah. But, uh, good question. I liked it
  1096. because now I'm I'm thinking another
  1097. one, but what happened with the cities
  1098. that they don't have these heating, but
  1099. it's mandatory to use it. So, what other
  1100. solutions are?
  1101. >> I think you can I would say you can
  1102. always build a district heating network.
  1103. >> So, they have
  1104. >> That's that's that's that's the more
  1105. easy answer. Uh, but but of course, we
  1106. have additional legislation that that
  1107. are relevant here. There's a mandatory
  1108. heat planning, uh, for example, that
  1109. um, depending how it's translated into
  1110. law, but all, let's say, cities
  1111. with more than 40,000
  1112. uh, people living there need to make
  1113. have a mandatory heat planning to do how
  1114. to decarbonize the heating in the city.
  1115. In a lot of those where today there is
  1116. no district heating network, district
  1117. heating will play a major role for that.
  1118. >> Yeah, great. And
  1119. now that you mentioned
  1120. uh
  1121. the importance of coordination between
  1122. different stakeholders and policy makers
  1123. have to be in the discussion. This is
  1124. our main concept and in our forum in 2nd
  1125. and 3rd of June, we're going to have a
  1126. session specifically to address
  1127. uh the use of heat waste um in in data
  1128. centers and in the panel discussion
  1129. we're inviting policy makers, academia,
  1130. industry, and startups. So that would be
  1131. great. So, we hope to [laughter] have
  1132. you have you there.
  1133. Uh yeah, so now we go to the
  1134. uh quick fire round
  1135. questions and
  1136. the first one is relating to the
  1137. technology.
  1138. You have a broad expertise in different
  1139. technology parts. In your opinion, which
  1140. one is the most underrated one? It's um
  1141. heat exchanger, smart meter, or AI
  1142. controller?
  1143. >> Whatever my answer now will be, somebody
  1144. in my company will be angry.
  1145. >> [laughter]
  1146. >> So, I need to be very very careful.
  1147. >> Hey, you can say all.
  1148. >> Yeah, I would say all if if I have to
  1149. choose between those three, it's it's
  1150. all of them all of them at a different
  1151. point in time were the most underrated
  1152. ones.
  1153. >> Okay. Like in different period of time,
  1154. they were different. And now, what is
  1155. the most underrated?
  1156. >> What what whatever the hot topic is
  1157. right now is is always the the
  1158. >> Heat exchanger is uh
  1159. >> Yeah,
  1160. yeah, for me it is heat exchanger. I
  1161. think it's
  1162. >> The heat exchanger is such an such an
  1163. essential integral part uh of of making
  1164. everything happen, yeah.
  1165. >> Yeah.
  1166. >> Okay. But regards to your team, that uh
  1167. >> [laughter]
  1168. >> you you are taking care of it.
  1169. >> I would say the pressure independent
  1170. control valve.
  1171. >> [laughter]
  1172. >> Into And uh
  1173. the about the grid,
  1174. tell us if true or false and how you
  1175. what you feel about it. By 2035, you
  1176. think the major majority of urban
  1177. heating in in Europe will come from
  1178. waste heat rather than the primary
  1179. generation.
  1180. >> Ooh, that's a tough one.
  1181. >> [laughter]
  1182. >> The optimist in me wants to say true.
  1183. The realist in me will say false.
  1184. >> Okay.
  1185. >> Ooh. Um now that you mentioned that your
  1186. sales strategy is to ask a CEO, "What
  1187. keeps you awake at night? What keeps you
  1188. awake at night and sweating?"
  1189. I did not expect that question.
  1190. >> [laughter]
  1191. >> Well, that's a good one.
  1192. To be to be quite frank, project status.
  1193. Partially.
  1194. >> Okay. To get the deadlines set.
  1195. >> Yeah.
  1196. And
  1197. very unspectacular, I'm afraid.
  1198. >> And do you have any deadlines
  1199. approaching?
  1200. >> Every second.
  1201. >> Every second. Okay.
  1202. >> [laughter]
  1203. >> No.
  1204. Um
  1205. we we did talk about it before we
  1206. started the interview and you you
  1207. you have an answer for us. What would
  1208. you do
  1209. with 1 billion if you have to accelerate
  1210. energy transition in your own way?
  1211. >> Where I would invest it.
  1212. >> Yes.
  1213. >> Education.
  1214. >> Wow.
  1215. Yeah.
  1216. >> Where?
  1217. >> Like develop more.
  1218. >> Two angles, actually.
  1219. On one hand, I mentioned it earlier.
  1220. There is still a lack of qualified staff
  1221. in most of the countries. We need more
  1222. energy experts.
  1223. But on the other hand, we need to make
  1224. energy awareness, climate awareness. We
  1225. need to make that just such an integral
  1226. part of our education system.
  1227. >> We We published an article
  1228. that we did together with
  1229. Mark uh with a workforce intelligence
  1230. company from US.
  1231. And
  1232. the few the some of the roles which is
  1233. increasing in Austria and Germany. So, I
  1234. mean, it was taken with all the openings
  1235. that were coming in Austria and Germany.
  1236. And in last 2 years, there have been
  1237. 35,000 opening for uh electric engineer,
  1238. HVAC
  1239. technicians and all of that. I mean,
  1240. it's so interesting that these roles are
  1241. getting becoming the
  1242. the whole core of going forward. And
  1243. And a lot of them were unfilled.
  1244. >> Absolutely. Absolutely. If you If you
  1245. talk to most of the installers here in
  1246. the region, everybody will say he's he's
  1247. they are understaffed. They're looking
  1248. for
  1249. qualified people. They're looking for
  1250. experts.
  1251. >> Mhm.
  1252. Yeah. Also, another output interesting
  1253. from this article is how influence the
  1254. legis legislation, European regulatory
  1255. framework into
  1256. uh skill market and um
  1257. in energy specifically. It was super
  1258. interesting. We invite you [snorts] to
  1259. to review it.
  1260. And since you are a salesman, you speak
  1261. with a lot of CEOs from utilities,
  1262. uh
  1263. could you share uh with us some hard um
  1264. objection that
  1265. that you have received when you are
  1266. pitching digitalization and
  1267. >> I'm afraid uh
  1268. a little bit that I then I'm start to
  1269. repeat myself, but it's actually exactly
  1270. those two topics we just discussed.
  1271. Legislation
  1272. and lack of qualified staff. That's two
  1273. of the major objections that we that we
  1274. face. Two of the main roadblocks that we
  1275. that we that we see when we work out
  1276. this these kind of projects together
  1277. with our customers. Um which is also a
  1278. big part of let's say blocking the
  1279. acceleration of the energy transition.
  1280. Uh you can make a plan as as good as you
  1281. want how to how many
  1282. buildings you want to connect to the
  1283. district heating uh system in what kind
  1284. of time frame. If there's a legislation
  1285. that says
  1286. you're only allowed to open the street
  1287. once every 5 years.
  1288. >> Yeah.
  1289. >> You will not lay a pipe there
  1290. >> Mhm.
  1291. >> for the next 4 years.
  1292. >> And Alister Peter, uh
  1293. a question this is not so much quick
  1294. fire but rather uh a question to you.
  1295. You spend uh two decades selling really
  1296. hard solution. What what kind of skills
  1297. you think uh it's required in the market
  1298. right now? So someone who have uh a soft
  1299. skill and also that they have some
  1300. technical skills that to grasp the what
  1301. is happening in the energy sector and
  1302. and that becomes that makes them more
  1303. qualified for the role or uh vice versa
  1304. because earlier as well um in sales
  1305. sales people always need to be jack of
  1306. all trade but what kind of essential
  1307. skills that you see in them?
  1308. >> The one key skill
  1309. >> Mhm.
  1310. >> I would like to put more more emphasis
  1311. on is listening. In sales
  1312. we tend to talk a lot.
  1313. >> [laughter]
  1314. >> And ideally sales people need to stop
  1315. talking a bit and start listening more.
  1316. Only with listening and linking back to
  1317. a little bit to the value based selling.
  1318. Only when you listen to what your
  1319. customer is saying, you can actually
  1320. figure out what the problem is, why they
  1321. cannot sleep at 2:00 a.m.
  1322. at night.
  1323. >> Yeah, that's
  1324. >> Only then you can start uh
  1325. solving that problem.
  1326. >> Yeah, my my grandma used to tell me that
  1327. we have two ears and one mouth so listen
  1328. more and speak less.
  1329. >> [laughter]
  1330. >> And that completely holds true today.
  1331. >> Yeah.
  1332. Um yeah, so maybe as
  1333. um
  1334. some some closing notes or some advice
  1335. for new sales professionals that are
  1336. getting into the energy sector, which
  1337. advices would you give them?
  1338. >> My number one advice if if you want to
  1339. be in sales in in exactly this sector,
  1340. uh you need to understand the sector.
  1341. >> Mhm.
  1342. >> And if you do that,
  1343. uh then I'm quite confident you can be
  1344. successful.
  1345. >> Amazing.
  1346. Well, on that note, Peter, thank you
  1347. very much for giving your time. Uh
  1348. >> [clears throat]
  1349. >> at the
  1350. I have to mention that uh
  1351. I also did some some thought I I come
  1352. from technical background and I did a
  1353. bit of sales. This is the most killer
  1354. combination right now. If you
  1355. >> It it it really is. I mean, there's
  1356. there's a really a a reason why
  1357. uh at the University of Applied Sciences
  1358. there's a dedicated study
  1359. for that. It's
  1360. if you look historically, if you
  1361. from a classic skill set point of view,
  1362. engineering and sales go in opposite
  1363. directions.
  1364. But really bringing those two kind of uh
  1365. backgrounds together into one set of
  1366. skills, that is that is the master's
  1367. class.
  1368. >> Exactly.
  1369. Yeah.
  1370. >> Amazing. I love this episode.
  1371. Thank you very much, Peter, for coming.
  1372. We Now we know that many things are
  1373. keeping you awake.
  1374. >> [laughter]
  1375. >> And and and and you don't have much
  1376. time, but we could uh make it today.
  1377. Thank you for sharing your knowledge,
  1378. your experience.
  1379. >> And next we will see you in our forum on
  1380. 3rd of June.
  1381. >> Yeah, thanks a lot for the for the
  1382. invitation for today. Thanks a lot for
  1383. the invitation to the forum. Super
  1384. looking forward uh
  1385. meeting you guys again there.
  1386. >> Amazing. So now you know who is going to
  1387. be in the panel, an expert. Uh so, thank
  1388. you for watching the episode until the
  1389. end and keep tuned [music] for next
  1390. interviews here in the daily bridge.
  1391. Ciao, ciao, ciao.