From Waste Heat to City Heat: Data Centers, District Energy & AI | Peter Ott, Danfoss | S2E16
with Peter Ott· Danfoss· 50m
Recovering data-centre waste heat into district heating is a solved engineering problem — large-scale heat pumps and heat exchangers are mature, and liquid-cooled sites make it easier still. What blocks deployment is commercial: who funds the pipe, and who carries the risk when a heat supplier shuts down. Ott argues Europe's real constraints on decarbonised heat are contracts, legislation and a shortage of qualified staff, not technology.
Key metrics
by the numbers · 6- 1,000 TWhprojected global electricity demand from data centres by 2030, per the IEA
- 3,000 TWhexcess heat generated across Europe each year — roughly all residential and service-sector heating and hot water
- 1 MWsize above which the EU Energy Efficiency Directive requires a data centre to reuse its excess heat where feasible
- 50%share of industrial energy use in Europe that ends up as waste heat, per a study cited by the host
- 40,000population above which a city faces mandatory municipal heat planning
- 35,000openings for electrical engineers and HVAC technicians in Austria and Germany over two years, many unfilled
Topics
8 tags- Duration
- 50m
- Words
- 7.8k
- Questions
- 52
Timeline
10 chaptersThe arithmetic of the problem
Data-centre demand heading for 1,000 TWh by 2030 set against roughly 3,000 TWh of excess heat already going to waste in Europe.
What the Energy Efficiency Directive now mandates
Data centres above 1 MW must use their excess heat where technically and economically feasible.
From technical sales to district heating
Ott's route into the sector: 15 years in technical sales, metering and IoT at Diehl, then business development and now hydronics sales at Danfoss.
Selling into a sector short of expertise
Why value-based selling matters when utilities everywhere lack qualified staff and the problems keep getting harder.
Connecting a hyperscale site to an old network
Wasting 40°C air while heating water to 80°C — and why a large-scale heat pump closes that gap without difficulty.
The actual bottleneck
Technology is mature and waiting; what stalls projects is the business model and the division of responsibility.
Hydronic balancing, via a garden hose
Poke holes in a hose and the far end barely trickles — the analogy for why networks are overloaded to serve the last radiator.
Load forecasts and the hydraulic digital twin
An AI load forecast checked against a hydraulic model, giving temperature, flow and pressure guidance plus an optimised production plan.
Lessons for CEE networks
Why Ott will not rank cities, what Vienna and Denmark demonstrate, and where he sees leapfrogging straight to fourth-generation heating.
Quick-fire round
The most underrated technology, a hedged verdict on waste heat by 2035, and a billion euros spent on education.
Key insights
5 takeaways- 01
The barrier to data-centre heat recovery is contractual, not technical
Ott's direct answer on connecting a hyperscale data centre to an old district heating network is that it is not difficult at all: heat pumps lift the temperature, heat exchangers do the transfer, and Danfoss ships near plug-and-play recovery units. What is unresolved is who funds the pipe and what contractual guarantees cover the day a major heat supplier shuts down.
- 02
Unbalanced networks are what force fossil backup back on
To get enough heat to the last radiator, an unbalanced network has to run higher flow rates and temperatures, raising pumping electricity and returning unused energy. The more heat a utility must produce, the likelier it is to fire the backup gas boiler on the coldest days even when production is largely decarbonised.
- 03
AI load forecasting is only usable when physics checks it
Danfoss builds a five-minute-granularity demand forecast from historic consumption and precise weather data, then runs it against a hydraulic digital twin. Ott's framing is that AI and physics have to be brought into balance — the twin supplies the pressure, temperature and flow constraints the forecast alone cannot see.
- 04
Waste heat is an energy-security argument, not only a climate one
Ott calls surplus heat from industry, data centres and even supermarkets the biggest untapped potential in Europe. Reusing energy already inside the system reduces imported fossil fuel, which the conversation ties directly to European energy independence as well as affordable heating.
- 05
Staffing and legislation outrank hardware as roadblocks
The two objections Ott meets most often when pitching digitalisation are legislation and a lack of qualified people. His example is concrete: a connection plan is worthless if a rule permits opening a given street only once every five years.
Pull quotes
6 quotesYou need to know why the CEO of your target customer cannot sleep at night.
The technology around is mature and just waiting to be implemented, basically.
It's the biggest untapped potential that that we have in Europe.
The optimist in me wants to say true. The realist in me will say false.
You're only allowed to open the street once every 5 years.
And ideally sales people need to stop talking a bit and start listening more.
- [music]
- >> Welcome to a new episode here in the
- energy bridge. Today we have the
- pleasure to have Peter Ott from Danfoss.
- And we are going to explore how to use
- waste heat from data centers into
- district heating. So it's a
- super interesting topic. We have had
- some data center experts, district
- heating expert, and now you are
- preaching both topics, so it's great.
- >> And you guys are called the energy
- bridge.
- >> Yeah, exactly.
- That's the idea. So just to have a bit
- of context, according the International
- Energy Agency, the global electricity
- demand for data center will reach 1,000
- terawatt hours by 2030.
- But at the same time, the excess heat
- generated across Europe is estimated
- almost
- 3,000 terawatt hours.
- Which is
- the same amount to supply all the
- uh residential and service sector
- heating and for hot water. So that's
- huge. Also in the regulatory side, the
- European Energy Efficiency Directive
- now mandates that data centers that are
- bigger than 1 MW, they must utilize
- their excess heat
- um where is technically and economically
- feasible.
- So the question for this episode is now
- that we are using this boom of AI, that
- means boom of data centers,
- can we use the waste heat to decarbonize
- our cities?
- So now we're going to explore. Peter,
- thank you for coming, and let's dive in.
- >> Yes, thank you very much for the
- invitation. Very happy to be here.
- >> Thank you very much.
- When we dive into the main topic, before
- that, please tell us about yourself,
- where where you grew up, what did you
- study, and how had been your journey so
- far? How come you started recovering
- waste from waste heat from the data
- center and from other places?
- >> That has been quite a ride, actually. Uh
- Uh so, I grew up not very far from here.
- Like 20 km outside of Vienna.
- A town called Gänserndorf. That's where
- I grew up. That's where I still live
- after 44, almost 45 years.
- Um and how did I end up in that sector?
- Uh originally, I had a
- much more commercial background.
- And after first few jobs, I actually
- landed in a in a smaller company for
- technical sales
- called V-Tech Power. And we were selling
- electrotechnical components to the
- industry.
- From automotive industry to medical, to
- the power sector, to the defense sector,
- in a in a very wide geographical area,
- like from
- Austria to Russia and everything in
- between. So, that was my very early
- start, uh already very technical,
- despite having a commercial background.
- So, it was a bit little bit of a tough
- jump into a cold water.
- >> Yeah, sure. So, everything in English or
- you speak another language from the
- region?
- >> Let me say I can in many countries order
- a beer.
- >> [laughter]
- >> Very Austrian.
- >> Yes. That's the first thing you learn.
- Several sentences in in other languages,
- but not fluent. Uh and I did that
- actually for almost 15 years.
- Uh and at at one point, I started to
- decide so, I gained a lot of technical
- knowledge over that time. And at one
- point, I thought I want to pick that
- actually up with the theoretical
- knowledge with the academic background
- and started to study in the evening, so
- after work.
- Uh and I visited the University of
- Applied Sciences here in here in Vienna.
- And they had a study called uh
- technical sales management, which I
- thought, "Okay,
- this is it. [clears throat] This is Mhm.
- Where you get uh equally the technical
- background, but also can build up your
- expertise on the sales management part.
- Mhm. And uh while I was into that, uh I
- decided, "Okay,
- let's not stop with the bachelor's. Uh
- let's put the master's on top." And then
- I did
- uh a master's in engineering on top of
- that. Uh and also a master's in sales
- management.
- >> Yeah. Your Your master's Your master's
- [clears throat] thesis was about digital
- transformation for utilities using IoT.
- There you got the
- IoT things and digitalization,
- measurement.
- >> Exactly. But so
- why did I end up there? So a little bit
- before I actually after 15 years of
- working in this technical sales, I
- actually switched the company and went
- to the German Diehl Group. Mhm.
- Where I was in Diehl Metering and
- responsible for the portfolio management
- in in
- uh the biggest part of the European
- region for water meters, heat meters,
- gas meters, but also the IoT
- connectivity portfolio and the software
- on top of it. And that actually gave me
- a real real good insights and deep dive
- and uh actually sparked my curiosity
- uh to the topic. And that's why I also
- did the master's thesis then.
- Uh
- actually completely related to the
- topic.
- >> And you also said something about
- value-based selling. What
- >> Exactly. And that's what That was for me
- the the natural next step uh because
- it's such a complex topic. And if you
- look at the uh
- energy sector, if you look at energy
- utilities that have been most of the
- times uh in the last decades
- had a monopoly situation, very stable uh
- business models. Centralized. One single
- source of fossil based. And all of a
- sudden the the whole all of the
- processes that the business model all of
- that drastically changing basically
- overnight. This needs a different
- approach to bring not only components in
- into a market, not only selling for
- example valves or heat meters to this
- kind of utilities, but there is a
- certain aspect that is special in these
- critical times. You
- need not only suppliers. You actually
- need partners. You need trusted advisors
- that can help you also through this
- transformation process.
- >> I mean, good. Welcome.
- Yeah, no. It It It's
- Actually, we had the this question since
- you are
- a technical [clears throat] expert in
- and and a salesman, how critical is to
- have a good sales strategy to convince
- these conservative stakeholders like a
- municipality or a utility?
- How do you address it?
- >> Um for me that's actually the key
- because one of the big challenges if you
- look at the specific factor, if you look
- at utilities, if you look at the energy
- sector as such, the one thing and
- independent in which country you look
- at, the one thing that most of the those
- companies have in common is actually a
- lack of qualified staff. There are less
- and less people with the right expertise
- and at the same time
- the environment gets more complex, the
- problems get more challenging day over
- day, [clears throat] night over night.
- Which is why also from a supplier point
- of view, you need to adapt, you need to
- change your business model. And the the
- very core of value-based selling is you
- need to start at the point of
- understanding the business model of your
- customer.
- >> Mhm.
- >> You need to know why the CEO of your
- target customer cannot sleep at night.
- What's the one problem why he's waking
- up at 2:00 a.m. in the morning sweating?
- >> Yeah.
- >> [laughter]
- >> Okay.
- That's what you need to know because
- that's his problem and then you can
- build
- your solution around it to solve exactly
- that problem.
- >> Interesting. And also um
- before then you started working for at
- Danfoss tell us about your role at
- Danfoss at will and you mentioned you
- worked at Diehl Metering and you worked
- across CEE region. We hear a lot about
- data being the
- the new oil but in district heating gas
- is the the king.
- So they is data the new gas?
- What about how did your years of smart
- metering and IoT is shaping your your
- work at Danfoss now? Please tell us
- about your role at Danfoss at
- >> Let's let's start with data is the new
- gas. Well data is the new
- electricity, data is the new gold dust
- that we have. What really shaped my mind
- working in Diehl, working with
- data based business model in the energy
- sector is really recognizing
- that
- data may be the new gas but you need to
- utilize it. So it all it all boils down
- to
- not having just the next data cemetery
- somewhere but what is the actual
- information you can get out of this data
- and how to utilize it to actually
- optimize what it is that you are doing.
- This also narrowed down that at this at
- the same time of course you all
- you also recognize other companies on
- the market and I knew Danfoss already
- because deal and Danfoss both work in uh
- with the district heating sector. At
- this time a position opened up at
- Danfoss which
- and our
- I always since ever since I got to know
- Danfoss I admired them
- uh for the vision that they are
- promoting. So, I had to utilize this
- opportunity to join Danfoss
- and uh started to work as
- in business development for the district
- heating sector for the DACH regions of
- Germany, Austria, Switzerland.
- Uh basically then took over some
- additional markets and actually in South
- Europe like France, like Italy, like
- Spain. Then took over the business
- development team for our digital
- solutions for the Leanheat software
- suite which is an
- end-to-end software suite for basically
- the heating sector from
- heat production to heat consumption in
- the building.
- And uh as you said initially just
- recently a few weeks ago I actually
- changed position in the company.
- Uh I moved back to where my roots are
- which is in sales and I took over the
- sales uh team for the DACH region so
- Germany, Austria, Switzerland for our
- hydronics uh division
- which is everything heating related.
- >> All right. We We We're going to come
- back with the
- uh this concept. Going back to the like
- the elephant in the room, the AI and
- data center because AI is
- eating the grid.
- But at the same time data centers are
- bleeding
- with heat uh wait waste heat.
- Um
- and we are wasting like 40° air from
- data centers
- and at the same time we are heating up
- water until up to 80
- degrees to to supply
- uh water hot water demand. How difficult
- is uh, physically and digitally to
- connect the big big data center, like
- hyperscale data centers,
- um, into the old district heating
- systems?
- How How difficult it is?
- >> The The short answer is not difficult
- [clears throat] at all.
- >> Mhm.
- >> The technology is there.
- >> Yeah.
- >> Yeah. You uh,
- if you have a if you utilize a
- large-scale heat pump, you can boost the
- temperature of the the wasted
- temperature that you get up to a certain
- level that is really enough to heat a
- certain district.
- >> From air, from hot air to get hot water,
- is possible?
- >> That That is possible, but uh, it's of
- course even uh, even more efficient, and
- this is where we see the data centers
- uh,
- are going
- uh,
- in a liquid-based cooling, and then it's
- even more.
- >> Just by curiosity, if
- if it's possible to use the same
- technology to recover heat from data
- centers to be used to recover waste heat
- from hydrolyzers?
- >> And I said, in in theory, yes. Uh, we
- may we may need to replace one of the
- other component or adapt a little bit,
- but in in in general, this is absolutely
- possible.
- >> And the key
- component is heat exchanger. That's the
- very mature technology and
- then that's what you
- >> Yeah, the heat exchanger is what is is
- one of the core components in in in such
- a solution, but especially, for example,
- for the data centers, we've built
- complete uh, heat recovery units
- that uh, now some colleagues might kill
- me for that, but I like to still like to
- call it that. They're almost
- plug-and-play solutions.
- On the digital part,
- if you
- have certain
- if you meet certain requirements, and
- one of them is has your network
- a certain digital maturity already.
- Uh and I mean, if not, I just happen to
- know a company that can help you getting
- there. If you don't have a certain
- software solution around that that is
- able to manage that, then it's not
- difficult at all. The complexity, and I
- think that's one of the big topics why
- we are not accelerating as much as we
- could,
- is
- the business model around it and the
- respons- clarification of the
- responsibilities around it. Who pays for
- what?
- >> Mhm.
- >> Uh what happens if, for example, uh and
- this is independent if it's a data
- center, if it's an industry, if as long
- as surplus heat is being used, it starts
- to be a main source for the for the
- heating grid. What happens if an
- industrial company that is supplying a
- major part of the of the of the heat to
- the heat grid,
- >> Mhm.
- >> if this
- uh decide that tomorrow they will close
- down.
- >> Mhm.
- >> How to replace it? Who pays for that?
- What are the contractual uh guarantees?
- >> Mhm.
- >> What are the obligations?
- >> Uh I I it's you just touched upon it and
- we also have the question that we wanted
- to ask around that now
- uh with EU, there's a directive that
- it's that kind of mandates, right? Like
- essentially mandate that waste heat
- recovery
- uh from large data centers. Uh
- >> [clears throat]
- >> we want and but and then who pays for
- the infrastructure is exactly the
- question that you're also asking. And
- and then
- what is the bottleneck then? Like is it
- the heat pump technology or or or the
- business model between the tech giant or
- people who
- >> From From my observation, it's it's
- really down to the to the business model
- and to the to the contracts. The
- technology around is there. The
- technology around is mature and uh
- just waiting to be implemented,
- basically.
- >> Now that you mentioned your new role,
- that you're you are uh seeing now
- hydronics,
- so if you could explain what it is
- first, and then go deeper.
- >> Yeah. So, uh the hydronics division in
- Danfoss is summarized covering
- everything that is
- heating related. Or, let me even uh
- reshape that a little bit.
- Everything related to water-based
- heating, yeah? And we do basically from
- a radiator thermostat over
- pressure-independent control valves to
- controllers, substations, up to these
- heat recovery units and optimization
- software on top of that, and everything
- in between.
- >> So, it's the solution for data centers
- with liquid cooling.
- >> Yes.
- >> Uh and for other solution, which uh
- other business case Well, you have
- >> As as long as there is a water-based
- heating
- >> Mhm.
- >> attached to that, we can find a
- solution.
- >> Okay. Just to let you know, because this
- is a super interesting topic, the
- thermodynamics laws say that energy is
- not destroyed, it's uh just transformed.
- We are
- flirting with the idea of making a
- research
- about uh
- circular energy, like how to make
- the whole energy system more circular.
- And heat waste
- uh it's a major part, because
- I think that I saw one study that it's
- like 50% of the all energy
- used in the industry in Europe, 50% is
- heat waste, after all.
- So, it's not recovered. This is a huge
- numbers that we are just
- >> Yes, it's it's the biggest untapped
- potential that that we have in Europe.
- >> Yeah. So, and it's in the current
- uh situation, I mean, we are in March
- 26th,
- everything that is happening in in
- Middle East uh
- and all the topics around energy
- security, energy independence and we are
- going to see in the next in the
- following months how everything evolves,
- but how to increase the
- energy independence in Europe, it could
- be also to foster more this kind of
- solutions of
- using the same energy that is around the
- system and not getting more fossil fuels
- from outside.
- >> That's that's exactly
- that's exactly
- the plan. The waste heat from industry,
- from data centers, even from
- supermarkets. As I said earlier, it's
- the biggest untapped potential that we
- have and one of the very big levers that
- we have to actually decarbonize heating
- system
- reducing or even ending the dependency
- on the on the fossil fuels. Doing so
- also enabling affordable living,
- affordable heating.
- >> So this is the the the whole thing is I
- don't know hydronic balancing.
- >> Yes.
- >> [laughter]
- >> But what essentially if you had to like
- uh
- >> If I have to explain what what what what
- hydronic balancing is.
- Um
- Imagine you have a water hose.
- Standard regular water hose you you're
- watering your garden with.
- >> Mhm.
- >> And now imagine that every 20 cm in this
- water hose you poke a hole.
- >> Okay.
- >> And then you turn on the tap water.
- What happens?
- In the first hole uh hole in the hose,
- that's the closest to the tap water you
- will have a big fountain of water.
- >> Mhm.
- >> Okay.
- >> In the second hole the fountain is a
- little bit smaller and a little bit
- smaller. And at the very last hole only
- a few
- uh drops of water start trickling out.
- And now
- imagine that at this very last hole in
- the
- in the hose you need a certain amount of
- water with a certain pressure and a
- certain flow. So, you turn up the tap
- water even more even more until you
- you get the desired amount of water out
- of this last hole. What happens on the
- previous holes? You overflow all of them
- continuously.
- Hydronic balancing is tackling that uh
- and making sure that you get the same
- flow rate, the same pressure levels on
- each of those holes.
- So, that you don't have to overshoot on
- all of the others just to get the last
- one.
- >> So, depending on the demand of the
- previous holes, how much pressure you
- >> Exactly. And now now imagine one of
- these uh multi-family houses right in
- right in front of us. And now we have a
- uh either a district heating substation
- or a boiler or whatever you have it in
- the basement.
- And now in uh use that example with the
- water hose and imagine the last hole in
- the water hose is the last flat at the
- very top, the last radiator.
- >> Mhm.
- >> In an ambulance network, you have to
- overload basically the the full network
- uh the full heating system so that the
- last radiator gets uh gets enough heat.
- And that's why it's important. And now
- utilize the example from this one
- multi-family house and scale it up
- through the whole city.
- >> Very well explained. I can see it.
- >> And in in the electrical side is like
- long lines
- >> Yes, it
- >> you lost
- >> You you it's a
- >> voltage
- >> Exactly.
- >> with the current.
- >> Exactly.
- >> Just to
- understand the importance of it as well
- uh when when the heat is kind of
- traveling, so how much are the losses
- and and why this is so much more
- important as you said. I mean, you
- explained about the whole city, but
- what's the importance because
- when we say things are get for
- electricity, there's a lot of AI
- enablement that is happening, but what
- what's on this
- uh stage for heating? What is
- >> If if you if you take it for a district
- network, for example,
- uh the thing you have to do is to you
- have to produce more heat.
- And you you have to push this heat in
- You have to distribute that energy with
- higher flow rates. That means you have
- increased pumping costs. You need more
- much more electricity for the pumps
- pushing the the hot water through the
- network.
- In in both directions because you also
- create a
- situations where you have too much
- energy on a
- distributed on a lot
- of places. They can't be transferred
- to the secondary side. So,
- too much energy is actually being
- already then being also returned back,
- which again increases pumping costs,
- increases the electricity that you that
- you need for the pumps.
- And the more energy you have to produce,
- the more you come into a situation where
- you actually have to rely back to fossil
- fuels because even if you have
- decarbonized your heat production
- set up to a certain
- level already. Specifically in the very
- cold days, the coldest day of
- of the season, then you may still have
- to fire up the
- backup gas boiler in order to
- actually
- >> [clears throat]
- >> supply the network.
- >> And you previously worked with a lot of
- digital solution. I was just reading.
- So, with digital twin for cities
- district heating network, how exactly
- that works and how can you use it to
- lower the peak demand? Let's say it's
- freezing in Vienna and it's a freezing
- still freezing in March, but yeah.
- >> Let's take Let's take a day like today
- or even one of the colder ones like in
- January. How can you reduce
- the temperature and the heat losses on
- the coldest day of the season?
- Basically, everything starts with a load
- forecast.
- >> Mhm.
- >> If you want to optimize, if you want to
- reduce, you need to know the actual uh
- heat demand in your network. And this is
- This is something we can do, and this is
- the basis basically for every
- optimization approach.
- Uh
- >> With a digital twin.
- >> We can do that heat demand we can do
- actually
- without the digital twin as well. We can
- do that before. Uh
- >> Okay.
- >> Simply based on uh
- historic consumption data.
- >> Okay.
- >> And a very good weather forecast.
- >> Mhm.
- >> So, here it it's not enough if you watch
- the news at night and look how is the
- weather going to be tomorrow, and then
- you
- pinpoint what might be
- >> Yeah, okay.
- >> the demand be, but you really need a
- very precise uh
- >> And just in that note, how do you work
- with
- uh GDPR in that case? Because it's
- personal data with heat consumption is
- it's similar with electricity that is
- this
- >> Of course.
- >> discussion. How do you address it?
- >> Uh We address it in in that case that we
- have actually set up uh
- a system that is completely
- GDPR-compliant. This is also something
- that we actually offering to our
- customers that do not want to
- uh
- It's one of these additional
- complexities I mentioned that this was
- not a topic 20 years ago.
- >> Mhm.
- >> Uh but uh it's
- uh personal consumption data. This is a
- super GDPR-reliant. This is uh
- uh
- This is relevant for NIS 2 for
- cybersecurity, and and this is a service
- that we provide that we uh can actually
- manage the data in a secure and
- GDPR-compliant way. We can build the
- load forecast based on that. Then we can
- do basically two things uh with that
- load forecast. With that knowledge down
- to a very granular level uh
- And granular means that um we get a
- 5-minute plan of the changes in demand
- for the next few days.
- >> About these solutions though, uh done
- for being a is a is a huge company and
- you have traditional solutions.
- Are you kind of uh
- because you also produce and it's
- essentially you have digital solutions
- and hardware solutions. So,
- >> Exactly.
- >> And how are you competing in the market
- for the digital solutions?
- >> Let me get to that. Just a just in a
- moment, but then
- let's let's briefly get back to this
- digital twin uh okay. Stuff so what what
- is it that we then do?
- Uh if you have that load forecast,
- you can feed that load forecast in the
- digital twin of the network. And uh the
- digi- because the load forecast is an
- AI-based solution.
- >> Mhm.
- >> And then you need to balance that check
- that against a hydraulic model. So, you
- need to basically bring AI and physics
- into balance.
- And the digital twin simulates the
- hydraulic constraints that network. How
- balanced is it? What Where are the
- bottlenecks? What kind of pressure
- levels?
- >> Pressure, temperature.
- >> Exactly.
- >> Yeah.
- >> A digital twin gives you
- actually exactly that. It gives you
- real-time insight on every point in the
- network. You you have immediate overview
- about the hydraulic conditions, about
- temperature, flow, and pressure levels.
- >> Mhm.
- >> And the
- feeding the load forecast into a digital
- twin, you can simulate in the future.
- And then you can pinpoint exactly,
- knowing the demand, knowing the
- hydraulic constraints, you get an
- optimized plan what kind of temperature
- levels, flow levels do I need to feed
- into the network to actually
- uh meet the target demand of heat on the
- consumers.
- >> Mhm.
- >> So, you can historically you a utility
- would typically
- go on the safe side,
- produce more heat,
- feed higher temperature in the network
- because the worst thing that can happen
- is
- a customer would call and complain that
- it's cold.
- >> And that should never happen.
- >> Yeah.
- >> So, rather be on the safe side.
- So, this is what
- what you can actually immediately do
- with a digital twin and the load
- forecast,
- know the exact temperature level that
- you need to provide. Second thing that
- we can do with the digital twin with our
- solution is
- then actually make an optimized
- production plan
- >> Mhm.
- >> out of that. So, we we tackled that
- earlier. Historically, you had one
- single source of production, mostly
- fossil
- >> Yeah.
- >> fuel based, and now you have a
- decentralized decarbonized setup. You
- have renewables, you have waste heat.
- You have
- >> Many sources.
- >> biomass, many sources.
- And the digital twin can also give you
- an optimized production plan. Not only
- what kind of temperature levels do you
- do you need to to supply, but how to
- produce uh
- >> Mhm.
- >> the energy in the most economical
- way
- that's possible for you.
- >> So, to orchestrate all this chaos, you
- are using digital twins,
- but also the IoT part, you can also
- operate remotely heat pumps or some uh
- kind of pumps to increase pressure or is
- all automatized like
- >> It It can be all automatized, yes. So,
- you
- typically you have certain levels of
- automatization you go through. Uh I have
- yet to
- to see the company that would go from
- 100% manual to 100% automatized.
- Typically, you go through phases. Yeah.
- It's a It's a transition phase. But it
- of course helps us that the physical
- components in the network from
- controllers to the remote controllable
- control valves, that this is actually
- what our company based on. We've been
- producing valves for over 90 years. So,
- we know exactly how these components
- behave and how to control it.
- >> And just
- because now energy security is a big
- topic.
- Now, just thinking out loud that would
- it work the system with no internet, for
- example, to orchestrate all these chaos
- in district heating?
- >> To a certain extent.
- You of course also need to set it up in
- in such a way.
- Again, for for two angles you you would
- need to consider.
- Uh at one point, if you reach a certain
- level of digital maturity, all things
- are connected to the internet.
- >> Exactly.
- >> If the internet breaks down,
- parts of that are not connected
- anymore.
- >> Mhm.
- >> That doesn't mean that the whole system
- is stop
- stops stops working. It It just means it
- continues working on you know, uh blind.
- On the last setup.
- >> Mhm.
- >> That that it had on the on the last
- command.
- >> Okay.
- And getting back, Peter, to
- you said Danfoss has been
- manufacturing world for 90 years and for
- for a hardware company to have digital
- to anything the digital solution.
- How's the market look like because are
- there
- it it helped you that you have a lot of
- knowledge for
- uh
- like for decades of creating such
- systems and now also with the digital
- solution you are able to uh reach out to
- the clients better as you said
- value-based selling as well.
- >> That's that's that's how it how it comes
- together. As as I mentioned initially,
- if if you want to be a stronger partner
- for your customers,
- if
- you take the concept of value-based
- selling that you actually want to solve
- the critical customer problems and
- build solutions around it.
- Uh adding the digital layer, the digital
- umbrella over our portfolio was the only
- logical step.
- >> Mhm.
- Yeah, and also the energy management
- system, but also IoT to operate
- remotely. So, it's all together.
- >> It It needs to go hand in hand. It
- doesn't make sense to to just
- cherry-pick.
- >> Yeah. And do you offer only the digital
- solution as well, or it goes hand in
- hand?
- >> We offer whatever solves the customer
- problem.
- Sometimes that is an
- a very complex solution setup of
- software, service,
- IoT connectivity, components, full
- systems.
- Sometimes it's a single wealth.
- Sometimes it's a standalone software.
- Whatever solves the customer problem is
- what is is what we're offering.
- >> Okay. And now taking advantage of your
- knowledge in the region, Central and
- Eastern Europe, what would you say that
- is a learning that
- big cities as Warsaw or
- um you know, Budapest could be.
- Which lesson
- this
- um big cities could take from Vienna to
- accelerate this use of
- um waste heat and to use district
- heating?
- >> Overall, it's a it's a tricky question
- to answer because uh
- knowing most of this networks and how
- extremely different they are to each
- other.
- Uh specifically this kind of old
- networks that have been historically
- grown
- over the years. The complexity is is uh
- let me say similar, but different.
- >> Okay. But what lesson
- >> But the lessons learned
- I
- without pinpointing it to to any city
- because
- also in in the cities you mentioned, I
- see really good progress currently.
- But
- if
- we would bring one city network
- management
- to for example, Vienna or to Denmark
- where also
- the district heating networks are very
- advanced to the to the biggest part.
- And when we talk about utilization of
- wasted, I think the one lesson learned
- is that seeing is believing.
- And you can see it's possible.
- Utilizing the wasted is possible. The
- solutions are there. You can
- move forward and do it.
- >> Yeah, this is one of our thesis in the
- new bridges
- that is not anymore a technological
- issue. I mean, all the solutions are
- there. Now it's more political
- willingness or social awareness, social
- participation as well. It's a We're in a
- new era in the transition.
- >> absolutely.
- >> Yeah, and also just going back to the
- utilities in in this region like in the
- in the central and eastern European
- they're kind of skipping the analog
- phase. It's like how in India we didn't
- need the landline. We just everyone
- jumped on the mobile phone.
- >> So, leapfrogging.
- >> Leapfrogging. Yeah, pretty much. So,
- what do you think like they will just
- straight away jump to the IoT AI-enabled
- services in the
- the heating part as well or
- >> Yeah, so so typically we we we we look
- at at district heating networks in in
- generations. Like first, second, third,
- fourth generation of district heating.
- With uh
- and what what we see currently is some
- networks
- have been going step by step through
- every generation.
- And
- in some markets we actually start to see
- this kind of leapfrogging that they
- start to develop from the second
- right into the fourth generation.
- >> And could you give us names like which
- country would you
- >> I'd rather not.
- >> Okay, but it's advancing. I mean to keep
- an eye in the region that it's
- leapfrogging and okay.
- >> Yeah, nice. So we have reached the quick
- fire round or do you have another
- question?
- >> I just have one more question before
- I mean in terms of
- you're you're working for a company from
- from Austria.
- >> Yes.
- >> And which are the regions are you are
- you looking at the entire Europe or
- >> Uh so right now in my new role
- I've refocused on Austria, Germany and
- Switzerland. In my previous role I was
- I was leading the the the team that had
- the global responsibility with the focus
- markets in
- in Europe.
- >> Yeah, and I was coming to that because
- is it because of the complexity of the
- whole heating system
- that you need more focus within a region
- and then within one region the system is
- complex and it needs
- uh
- >> You you you need
- dedicated teams in in each of the
- regions. It's
- it comes down
- to a certain level of complexity. While
- the the overall physics and so on of
- course
- are always the same and up to a certain
- level, you know, the the systems are the
- same.
- What's different is the environment
- around that. Coming from
- local legislation for example
- uh up to how is
- a utility or a network operator
- organized.
- Uh in some countries you have much more
- public owned utilities and others it's
- private contractors operating the
- networks.
- Uh it's there's just so much
- local individuality that needs to be
- tackled.
- >> I I know we are getting to the last leg
- of the interview, but I I just have
- a lot of curious questions that that's
- kind of
- got left. So, I want to ask them all
- before we
- So, about
- >> Today's opportunities.
- >> Today the opportunities as well. So,
- about just getting back to the data
- center topic. So,
- especially in data centers and as we
- heard in our with this advisory group
- interview as well that
- it needs to be built where
- where you have the the power. Where I
- mean, essentially they they would like
- it to be built close to a bigger power
- stations or where the bigger energy
- storage facility being How how essential
- you think that it will be going forward
- forward to also bring the heating
- infrastructure there? Or is it already
- in the discussion that let's build So,
- right now we are thinking more from the
- data center's perspective where it needs
- to be built, but more from making a
- business case it has to be also built
- let's say for a hospital which
- [clears throat] requires a heating and
- you create a data center just over there
- and the heating could be used just over
- there. So, like the smaller ones or the
- hyperscale ones and what's your view on
- that?
- >> Um
- my my observation is
- that it is being considered in the
- initial planning phase.
- Specifically with European Union
- legislation moving forward making it
- also mandatory because that comes then
- of course with certain infrastructure
- investment costs. The farther you are
- away from an existing district heating
- networks, the larger the pipe you need
- to lay into to ground and
- um that's a lot of money to consider.
- >> Mhm.
- >> But, we also, at least from my
- observational point of view, it's kind
- of in a transitioning phase right now.
- At one,
- at which point this starts to get the
- relevant point of discussion.
- >> Mhm. Mhm.
- >> And it's going back to the Sorry, uh,
- the business case question,
- uh, because it's like the same It goes
- back to the business case. Everyone
- should have a business to use feel that
- all these stakeholders need to come
- together as well to
- >> This is mandatory. Any kind of uh,
- projects that are uh, across sectors.
- >> Mhm.
- >> Uh, so if we utilize this phrase of
- sector coupling, that is typically much
- more when we talk about power to heat,
- or so but
- also data centers to district heating is
- a sector coupling topic
- at the end of the end. This is
- and it it really requires that uh,
- stakeholders from all involved parties
- sit down
- >> Mhm.
- >> and align this.
- >> Yeah. But, uh, good question. I liked it
- because now I'm I'm thinking another
- one, but what happened with the cities
- that they don't have these heating, but
- it's mandatory to use it. So, what other
- solutions are?
- >> I think you can I would say you can
- always build a district heating network.
- >> So, they have
- >> That's that's that's that's the more
- easy answer. Uh, but but of course, we
- have additional legislation that that
- are relevant here. There's a mandatory
- heat planning, uh, for example, that
- um, depending how it's translated into
- law, but all, let's say, cities
- with more than 40,000
- uh, people living there need to make
- have a mandatory heat planning to do how
- to decarbonize the heating in the city.
- In a lot of those where today there is
- no district heating network, district
- heating will play a major role for that.
- >> Yeah, great. And
- now that you mentioned
- uh
- the importance of coordination between
- different stakeholders and policy makers
- have to be in the discussion. This is
- our main concept and in our forum in 2nd
- and 3rd of June, we're going to have a
- session specifically to address
- uh the use of heat waste um in in data
- centers and in the panel discussion
- we're inviting policy makers, academia,
- industry, and startups. So that would be
- great. So, we hope to [laughter] have
- you have you there.
- Uh yeah, so now we go to the
- uh quick fire round
- questions and
- the first one is relating to the
- technology.
- You have a broad expertise in different
- technology parts. In your opinion, which
- one is the most underrated one? It's um
- heat exchanger, smart meter, or AI
- controller?
- >> Whatever my answer now will be, somebody
- in my company will be angry.
- >> [laughter]
- >> So, I need to be very very careful.
- >> Hey, you can say all.
- >> Yeah, I would say all if if I have to
- choose between those three, it's it's
- all of them all of them at a different
- point in time were the most underrated
- ones.
- >> Okay. Like in different period of time,
- they were different. And now, what is
- the most underrated?
- >> What what whatever the hot topic is
- right now is is always the the
- >> Heat exchanger is uh
- >> Yeah,
- yeah, for me it is heat exchanger. I
- think it's
- >> The heat exchanger is such an such an
- essential integral part uh of of making
- everything happen, yeah.
- >> Yeah.
- >> Okay. But regards to your team, that uh
- >> [laughter]
- >> you you are taking care of it.
- >> I would say the pressure independent
- control valve.
- >> [laughter]
- >> Into And uh
- the about the grid,
- tell us if true or false and how you
- what you feel about it. By 2035, you
- think the major majority of urban
- heating in in Europe will come from
- waste heat rather than the primary
- generation.
- >> Ooh, that's a tough one.
- >> [laughter]
- >> The optimist in me wants to say true.
- The realist in me will say false.
- >> Okay.
- >> Ooh. Um now that you mentioned that your
- sales strategy is to ask a CEO, "What
- keeps you awake at night? What keeps you
- awake at night and sweating?"
- I did not expect that question.
- >> [laughter]
- >> Well, that's a good one.
- To be to be quite frank, project status.
- Partially.
- >> Okay. To get the deadlines set.
- >> Yeah.
- And
- very unspectacular, I'm afraid.
- >> And do you have any deadlines
- approaching?
- >> Every second.
- >> Every second. Okay.
- >> [laughter]
- >> No.
- Um
- we we did talk about it before we
- started the interview and you you
- you have an answer for us. What would
- you do
- with 1 billion if you have to accelerate
- energy transition in your own way?
- >> Where I would invest it.
- >> Yes.
- >> Education.
- >> Wow.
- Yeah.
- >> Where?
- >> Like develop more.
- >> Two angles, actually.
- On one hand, I mentioned it earlier.
- There is still a lack of qualified staff
- in most of the countries. We need more
- energy experts.
- But on the other hand, we need to make
- energy awareness, climate awareness. We
- need to make that just such an integral
- part of our education system.
- >> We We published an article
- that we did together with
- Mark uh with a workforce intelligence
- company from US.
- And
- the few the some of the roles which is
- increasing in Austria and Germany. So, I
- mean, it was taken with all the openings
- that were coming in Austria and Germany.
- And in last 2 years, there have been
- 35,000 opening for uh electric engineer,
- HVAC
- technicians and all of that. I mean,
- it's so interesting that these roles are
- getting becoming the
- the whole core of going forward. And
- And a lot of them were unfilled.
- >> Absolutely. Absolutely. If you If you
- talk to most of the installers here in
- the region, everybody will say he's he's
- they are understaffed. They're looking
- for
- qualified people. They're looking for
- experts.
- >> Mhm.
- Yeah. Also, another output interesting
- from this article is how influence the
- legis legislation, European regulatory
- framework into
- uh skill market and um
- in energy specifically. It was super
- interesting. We invite you [snorts] to
- to review it.
- And since you are a salesman, you speak
- with a lot of CEOs from utilities,
- uh
- could you share uh with us some hard um
- objection that
- that you have received when you are
- pitching digitalization and
- >> I'm afraid uh
- a little bit that I then I'm start to
- repeat myself, but it's actually exactly
- those two topics we just discussed.
- Legislation
- and lack of qualified staff. That's two
- of the major objections that we that we
- face. Two of the main roadblocks that we
- that we that we see when we work out
- this these kind of projects together
- with our customers. Um which is also a
- big part of let's say blocking the
- acceleration of the energy transition.
- Uh you can make a plan as as good as you
- want how to how many
- buildings you want to connect to the
- district heating uh system in what kind
- of time frame. If there's a legislation
- that says
- you're only allowed to open the street
- once every 5 years.
- >> Yeah.
- >> You will not lay a pipe there
- >> Mhm.
- >> for the next 4 years.
- >> And Alister Peter, uh
- a question this is not so much quick
- fire but rather uh a question to you.
- You spend uh two decades selling really
- hard solution. What what kind of skills
- you think uh it's required in the market
- right now? So someone who have uh a soft
- skill and also that they have some
- technical skills that to grasp the what
- is happening in the energy sector and
- and that becomes that makes them more
- qualified for the role or uh vice versa
- because earlier as well um in sales
- sales people always need to be jack of
- all trade but what kind of essential
- skills that you see in them?
- >> The one key skill
- >> Mhm.
- >> I would like to put more more emphasis
- on is listening. In sales
- we tend to talk a lot.
- >> [laughter]
- >> And ideally sales people need to stop
- talking a bit and start listening more.
- Only with listening and linking back to
- a little bit to the value based selling.
- Only when you listen to what your
- customer is saying, you can actually
- figure out what the problem is, why they
- cannot sleep at 2:00 a.m.
- at night.
- >> Yeah, that's
- >> Only then you can start uh
- solving that problem.
- >> Yeah, my my grandma used to tell me that
- we have two ears and one mouth so listen
- more and speak less.
- >> [laughter]
- >> And that completely holds true today.
- >> Yeah.
- Um yeah, so maybe as
- um
- some some closing notes or some advice
- for new sales professionals that are
- getting into the energy sector, which
- advices would you give them?
- >> My number one advice if if you want to
- be in sales in in exactly this sector,
- uh you need to understand the sector.
- >> Mhm.
- >> And if you do that,
- uh then I'm quite confident you can be
- successful.
- >> Amazing.
- Well, on that note, Peter, thank you
- very much for giving your time. Uh
- >> [clears throat]
- >> at the
- I have to mention that uh
- I also did some some thought I I come
- from technical background and I did a
- bit of sales. This is the most killer
- combination right now. If you
- >> It it it really is. I mean, there's
- there's a really a a reason why
- uh at the University of Applied Sciences
- there's a dedicated study
- for that. It's
- if you look historically, if you
- from a classic skill set point of view,
- engineering and sales go in opposite
- directions.
- But really bringing those two kind of uh
- backgrounds together into one set of
- skills, that is that is the master's
- class.
- >> Exactly.
- Yeah.
- >> Amazing. I love this episode.
- Thank you very much, Peter, for coming.
- We Now we know that many things are
- keeping you awake.
- >> [laughter]
- >> And and and and you don't have much
- time, but we could uh make it today.
- Thank you for sharing your knowledge,
- your experience.
- >> And next we will see you in our forum on
- 3rd of June.
- >> Yeah, thanks a lot for the for the
- invitation for today. Thanks a lot for
- the invitation to the forum. Super
- looking forward uh
- meeting you guys again there.
- >> Amazing. So now you know who is going to
- be in the panel, an expert. Uh so, thank
- you for watching the episode until the
- end and keep tuned [music] for next
- interviews here in the daily bridge.
- Ciao, ciao, ciao.